Bhoomi Puja is performed on a plot of land before construction starts. It honours Bhoomi Devi (Mother Earth), Vastu Purusha and the directional deities, seeking permission to dig into the land and asking forgiveness for any disturbance to the life it supports.
Erragadda sits on the north-west corridor of Hyderabad, with a metro station on the main road and the ESI and Chest Hospital campuses close by. Older housing colonies, market streets and a steady flow of hospital visitors give the area its everyday rhythm.