Opening a new shop, office or business premises is traditionally marked with a puja before the first customer is welcomed. The ritual centres on Lord Ganesha, remover of obstacles, and Goddess Lakshmi, associated with prosperity, often along with Kalash sthapana, Navagraha worship and a short havan.
Erragadda sits on the north-west corridor of Hyderabad, with a metro station on the main road and the ESI and Chest Hospital campuses close by. Older housing colonies, market streets and a steady flow of hospital visitors give the area its everyday rhythm.